Client
Faktor.
Services
Brand Identity
Logo Design
3D Design
Year
2024
Tools
Photoshop
Blender
Illustrator
Creative direction and identity for faktor, an event series dedicated to modern underground house music.
Idea
Each edition of faktor is introduced by a fictional object, a polished 3D key visual created for that night alone. In contrast, the brand itself is raw, minimal and blocky, keeping the focus on the music. The logo’s serifs refer to the long history of house music and the values of its early movement, while its industrial character points to the event’s underground roots.
Idea
Each edition of faktor is introduced by a fictional object, a polished 3D key visual created for that night alone. In contrast, the brand itself is raw, minimal and blocky, keeping the focus on the music. The logo’s serifs refer to the long history of house music and the values of its early movement, while its industrial character points to the event’s underground roots.
Result
I took on the creative direction and developed the full identity, from the logo to the poster system and the artworks for each edition. The objects were created in 3D and combined with grainy textures and a clear typographic layout, giving every event its own key visual within a consistent look.
Result
I took on the creative direction and developed the full identity, from the logo to the poster system and the artworks for each edition. The objects were created in 3D and combined with grainy textures and a clear typographic layout, giving every event its own key visual within a consistent look.